SUPER PLANTS

"Plants have magic"

Introduction

In 2020, Global Data revealed that watching TV and gardening were the top activities Britons enjoyed doing during the coronavirus lockdown. Green plants, therefore, have become an emotional antidote, especially in the context of the pandemic. In China, a creative brand is coming to the fore in 2022. It has a unique idea and aesthetic for this brand. With its personalized design and expression, it gradually gained a firm foothold in the Chinese market and created a different response. It's a brand that believes "plants have magic"-Super Plants

Anti-Delicacy

In China, people who live in cities have also taken to gardening. These plain indoor green plants are also associated with an exquisite lifestyle, gradually becoming a trend, they began to pursue this exquisite life, to satisfy people's imagination of urban "forest". But Super Plants were created to disrupt this delicate life.  The brand builds its distinctive identity by resisting refinement.  This also makes Super plant become a new consumer brand in China, a particularly prominent recognition.

Products

Sheep in dream/Beautiful tonight

A patch of moss tied up in glassware serves as a private lawn where you can count sheep, walk your dog and admire the moon with your lover.

But,love actually

This product uses the title of the movie "Love Actually. It made by never fade acrylic plastic fake flowers, represent "flower fake love true"

Under the Tree

"A lot of stories, happened under the tree, under the tree to enjoy the cool, under the tree to meet people want to meet. "This product is immortal and doesn't need to be taken care of.

Where to buy

Not yet open for global sales

POP MART

"To Light up Passion and Bring Joy"

Introduction

Founded in 2010, POP MART is an industry leading pop culture and art toy company in China. The market covers 23 countries and territories, including the UK, and has amassed millions of fans around the world. With the goal of " To Light up Passion and Bring Joy", POP MART has attracted countless designers and created several well-known IP. More specifically, POP MART provides an integrated platform for these designers to focus on their artwork and foster a new passion for the designer toy industry.

What makes POP MART special

POP MART owes its success to its unique sales model. Most of POP MART's products are sold in blind boxes and hidden items are included in each collection, which greatly increases consumers' desire to buy them. Toys may no longer be of interest to most adults, but by selling them this way, POP MART has significantly increased the age of its target audience.

IPs & Artists

MOLLY By Kenny Wong

Kenny Wong is the founder of KENNYSWORK, an artist from Hong Kong, China and the designer of the well-known art toy character Molly. In 2006, Kenny created Molly, a sweet little girl with big eyes and a pouty mouth, who is persistent and confident.

THE MONSTER by Kasing Lung

Hong Kong-born artist, Kasing, started to collaborate with How2work to publish Chinese illustration story books and collectible figure series in 2011. In 2015, he created “the Monsters” series’ story and launched the Vinyl figure series of “The Monsters” by How2work.

DIMOO by Ayan Deng

A young artist, illustrator, and toy designer of a new generation in China. Signed artist of POP MART. Founder of YANSTUDIO brand. Art creator and creator of DIMOO WORLD series.

Where to buy

https://global.popmart.com/

GUFRAM

GUFRAM

"Classic Products Create Wonderful Space"

Introduction

Gufram is a design brand born in Turin, Italy in 1966, whose products are known for the limits of industrial design. With a radical design philosophy and a variety of experiments that continue to break with conventions in the fields of aesthetics, technology, and material research, Gufram has created this collection of iconic interior works. These products are fun, subversive and rebellious.

Products

Pratone Forever Greenest

Designed by Ceretti, Derossi and Rosso in 1971, the Pratone lounge represents an offensive concept. It is different from the common furniture of that era, it is a "lawn" designed for individuals or people to rest. It was listed as one of the 100 greatest Masterpieces of all time by Vitra, a renowned design museum.

Capitello

This is an interesting design that turns a column into a set of tables and chairs. Created in 1971, the work is composed of a lady's chair, an armchair and a coffee table, inspired by the columns of Erechthrion in Athens, in the classical shape of an ancient Greek temple.

Another Green

The cactus is an icon of Italian design that revolutionizes the domestic landscape by subverting the boundary between interior and open Spaces. The cactus is an ironic totem that embodies the grit, imagination and humor of 70s design. This hall tree saves itself from functionalism at all costs in order to grab everyone's attention, as it can perform its function, but is also used as a happy decorative element.

Magritta

Magritta is a sculptural armchair that pays homage to surrealism. Green apples and black bowler hats are recurring graphic elements in Rene Magritte's work, assembled by the visionary imagination of Sebastian Matta into a new chair, achieved with polyurethane foam and boucle wool upholers.

Where to buy

https://www.gufram.it/en/