Interesting Brands Sharing: POP MART

"To Light up Passion and Bring Joy"

Introduction

Founded in 2010, POP MART is an industry leading pop culture and art toy company in China. The market covers 23 countries and territories, including the UK, and has amassed millions of fans around the world. With the goal of " To Light up Passion and Bring Joy", POP MART has attracted countless designers and created several well-known IP. More specifically, POP MART provides an integrated platform for these designers to focus on their artwork and foster a new passion for the designer toy industry.

What makes POP MART special

POP MART owes its success to its unique sales model. Most of POP MART's products are sold in blind boxes and hidden items are included in each collection, which greatly increases consumers' desire to buy them. Toys may no longer be of interest to most adults, but by selling them this way, POP MART has significantly increased the age of its target audience.

IPs & Artists

MOLLY By Kenny Wong

Kenny Wong is the founder of KENNYSWORK, an artist from Hong Kong, China and the designer of the well-known art toy character Molly. In 2006, Kenny created Molly, a sweet little girl with big eyes and a pouty mouth, who is persistent and confident.

THE MONSTER by Kasing Lung

Hong Kong-born artist, Kasing, started to collaborate with How2work to publish Chinese illustration story books and collectible figure series in 2011. In 2015, he created “the Monsters” series’ story and launched the Vinyl figure series of “The Monsters” by How2work.

DIMOO by Ayan Deng

A young artist, illustrator, and toy designer of a new generation in China. Signed artist of POP MART. Founder of YANSTUDIO brand. Art creator and creator of DIMOO WORLD series.